These black hat SEO techniques usually include one or more of the following characteristics: 1. One who breaks search engine rules. 2. Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO
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